Hello, I'm Jang bae. You can also call me JB!

I'm an Adventurer

I explore opportunities of creating values to both business and customer experience. I focus on identifying right problems to solve based on real use cases. I try and learn new approaches, and apply for what I do to make outcomes more innovative. Emotion-driven design approach is my latest seasoning.

Visual thinker

I visualise and simplify complex challenges based on the stories of customers. It is for clarifying and communicating what challenges we solve, why we do, and how we create solutions based on opportunity tree. Moreover, it brings visibility of how front and back of the service work organically.

and Creator

I do hands-on transformation to actualize ideas and concepts into minimum viable yet lovable outcomes. I'm a believer in Data-driven design and rapid prototyping & validation which help to optimize design outcomes. I have been successfully done Full design stack from Research, CX, UX/UI, and Visuals.

I have deep experience in eCommerce, retail, and SaaS.

Values

I value team work, building trust, constructive conversation, encouragement, appreciation, growing together, details, and improving design process and quality of works.

Skills

Technical skills

UX/UI
Service design
Design research
Visuals
User testing
Growth hacking
Interaction
Branding
HTML / CSS

Managerial & interpersonal skills

Stakeholder management
Facilitation
Time management
Experiences & Education

Designer

SOK

Jan 2020 - Present 3 yrs 1 mo

UX Designer

Eficode

Jun 2018 - Jan 2020 1 yr 8 mo

Aalto University

Master's degree, Collaborative and Industrial Design

2016 - 2021

Seokyeong University

Bachelor of Arts (B.A.), Visual Contents Design

2009 - 2015

Publications

Three Emotional Design Strategies to Deal with FOMO

Springer • 06 Nov 2022

See publication